Lets Talk About Travel…
You are taking on a big project, and these are some equally big questions which I’ll do my best to tackle in one column. Let’s start with the business at hand. Online magazines take an immense amount of work and standing out from the crowd and building a community will take time. Knowing that this will be a long-term campaign will help you gauge results appropriately—i.e. don’t expect thousands of readers or a quick fundraising campaign. When it comes to promoting online magazines, it is not an overnight endeavor.
Your marketing will be only as good at the concept and content of the magazine. Are you catering to a currently underserved market? Is the audience hungry for this type of content? Or, are you adding to a sea of similar magazines and blogs? There isn’t anything wrong with this if you are bringing a fresh perspective to the table, but chances of standing out are harder and will take longer. Much of your success will be dependent on understanding your audience. Are they likely to give money to a project like this? While crowd funding makes it easier to raise funds for a project, the premise behind a successful fundraiser remains the same—does the marketplace want it? And, are they willing to pay to have it? What needs do they have which aren’t currently being met or are being under met? Knowing your audience also means knowing which social networks they utilize. If you are aiming the magazine at gamers, there may be certain forums they frequent. Business professionals? LinkedIn may be your best. Which social networks you engage on depends completely on where your audience likes to hang out online.
The best way to engage fans and attract readers to your magazine will be by creating great content. Focus on the basics on building a sound magazine first. Good content serves as a magnet on social networks. It is more likely to get re-tweeted, shared, and liked. This is what will draw people to your magazine. When do engage with the content, that’s your cue to tune in and respond. If someone tweets an article, be sure to thank them. Ask them what other articles they’d like to see. This is how you begin to build a community.
None of this is easy or quick. But, if you are diligent and continue to tweak your magazine to meet your audience needs, you have a good chance at success. Best of luck with your project!
Content Marketing Will be Bigger Than Ever